SMILE BRANDS

After successfully completing a new, user-friendly Smile Brands’ corporate website, the client requested we review their dentist franchisee websites. Though visually appealing, developed in Flash, the franchisee sites lacked in organization and quick call-to-action.

Franchisees needed a more functional site providing easy access to important information to increase customer conversions. I assisted in the recommendation for a homepage refresh, which quickly led to an entire site overhaul.

Ultimately, we developed a Drupal based website encouraging greater homepage conversion by elevating customer-centric features, including: geographic location search, special offer sign-ups and appointment scheduling.