SUREPAYROLL

SurePayroll is a leading provider of online payroll who needed an online product demonstration that served as both an educational and sales tool.

To support these needs, I created rich media animations with voice-over, product demos and testimonial videos by the company’s CEO, customer service team and current clients.

An interactive Flash video platform was created to dynamically deliver this content. Through the platform potential customers could customize their demo, share the demo with colleagues and sign-up for more information via lead capture forms.

Incorporating the tool into their website and sales process, SurePayroll’s Sales Department experienced a dramatic increase in conversions.